Your Unique Voice When a visitor becomes a reader, it’s because there’s something about your site that resonates, something about your style and tone that clicks. So when they come back to read a new post, they want to hear that same familiar voice that defines your brand. Are you formal and informative or casual and witty? Do you write lyrically, like a poet, or are you more full sentences and paragraphs? Whatever the case, identify the key characteristics that make up your voice and be faithful to them in your blog posting. Some Real Value or Benefit Before you hit publish on your next post, ask yourself: what’s in it for my reader? Maybe you write a food blog filled with recipes; maybe you provide tips on social media; maybe it’s your personal stories and sense of humor that keep readers coming back. Whatever the case, every one of your blog posts ought to offer your readers something in return for reading, some kind of value or benefit. Consistently deliver this, and you’ll ...